One of the reasons behind the creation of the Bay’s Kitchen brand originates from my personal experience with IBS. When I received my IBS diagnosis and was handed a slip of paper with the term 'FODMAP' scribbled on it, I embarked on countless hours scouring supermarket aisles, meticulously examining product labels in search of items that didn't contain high FODMAP ingredients, ensuring they were safe for me to consume.
So having done a lot of the leg work, I have managed to find some safe foods out there which, for me anyway, don’t trigger IBS flare-ups. What I would still love to see, however, are many more certified Low FODMAP products (like ours) on the supermarket shelves.
Whilst there are very few certified Low FODMAP products on the shelves of the big supermarkets at the moment, many of them are excelling with their Free From ranges and so these are the ones we have high hopes for, to see a Low FODMAP section within the stores (or online) in 2024.
We hope to find our products stocked in many of these in 2024 (we will bring news as soon as we have it), but don’t forget we are stocked in Ocado!
Ocado
Ocado is the first mainstream retailer to stock our products… so naturally they are at the top of our list. They also have gluten-free, dairy-free, soya-free, vegan, kosher, halal and many other Free From & Organic sections on their website, making it the most versatile of the supermarkets in terms of its free from offering.
What I love about Ocado is the sheer variety of products, as well as new and upcoming brands and the detail they display about the products on their site… meaning you can scan the labels and ingredient lists from the comfort of your own sofa!
Sainsbury’s & Tescos
I have listed Sainsbury’s and Tescos together as I believe they are both as good as each other with their Free From ranges. Both redesigned their Free From branding and packaging on their own-label products and quite dramatically extended their Free From sections (both fresh and food cupboard products).
They have both also launched their own-label Free From Christmas foods. Imagine if next year they had Christmas Low FODMAP Foods!
Waitrose
Waitrose has a great Free-From section stocked with a wide range of natural and organic products. They've got a bunch of Gluten-free, Dairy-free, Vegan, and speciality goodies to choose from.
Picture this: delicious gluten-free pasta paired with our winning Classic Basil Vegan Pesto or Tomato and basil stir-in sauce. We're really keen to get Bay’s Kitchen products into Waitrose's Free-From section this year! Let us know what you think about their Free-From section?
Co-op
Co-op provides a range of free-from options, including gluten-free, dairy-free, and vegan products, catering to different dietary requirements.
It's worth noting that the availability of free-from products may vary between individual store locations, so it's a good idea to check with your local store or browse online to see the full range of options available.
So that’s our current take on some UK supermarkets' free-from categories. We'd be interested to hear your thoughts. Have you succeeded in locating Low FODMAP products in supermarkets that we may not have covered?
If you've been struggling with digestive issues or simply looking to optimise your gut health, our low FODMAP product range offers a delicious solution that won't compromise flavour or quality. Explore our product range and discover the difference it can make in your life. Your gut will thank you!
