Our Story
Bay’s Kitchen began with our wonderful founder, Bay Burdett, who lived with IBS (Irritable Bowel Syndrome) but refused to accept a life of compromise.
Food had always been something joyful, shared and full of flavour. But after her IBS diagnosis, it became something else entirely, something to manage, question and worry about.
With no convenient, IBS friendly options available, she cooked everything from scratch. Alongside a demanding career in advertising, often with long hours, it was time consuming and relentless - and when her daughter came along, somewhat impossible.
And so Bay's Kitchen was born with one serious mission: To bring the JOY back to the 1 in 5 people in the UK living with IBS and food intolerances. Creating a range of Low FODMAP certified products, free from gluten, dairy, onion and garlic.
In 2025, we lost Bay. She was the heart of everything we are. Her warmth, determination and belief that food should always feel joyful continue to shape every product we make and every decision we take. And her mission didn’t stop. It became something bigger.
What's Next
Today, that mission lives on through everything we do. Under the leadership of Hattie, a foodie whose own experience with IBS brings a deeply personal understanding, Bay’s Kitchen continues to help people move from cautious, restrictive eating to something far better, confident, flavour-led cooking that feels easy, enjoyable and shared.
Food that feels effortless, full of flavour and celebrated in the middle of the table.
Food that doesn’t need explaining.
Food that brings everyone together.
We’re proud to be a small, female-led, independent brand, built on the belief that everyone deserves to enjoy great food without compromise.
Bay's Kitchen Bring the JOY Back
Looking Forward
Today, we’re proudly stocked on Waitrose, Ocado and Amazon, alongside independent delis and farm shops across the UK. We’re also proud members of Buy Women Built and work in association with the British Dietetic Association.
We may be small but we’re a mighty team of six and growing fast, with our nationwide launch into Waitrose in January 2025 - we're just getting started!
Supper Club
We hosted an intimate supper club at Modern Farmhouse in Alderley Edge to prove Free From can be elevated, flavour-first and made for the centre of the table.
Our chef, formerly of Chiltern Firehouse - crafted a seasonal three-course menu bringing together food lovers, GB athletes, dieticians and press to show that gluten-free, dairy-free and gut-friendly cooking can be genuinely exciting.
This is a new era of Free From Dining.
Meet the Team
Hattie James-Norbury
Managing Director
Favourite Product:
Sweet and Sour Sauce
Favourite recipe:
Sticky Sweet & Sour Glazed Salmon With Sesame Jasmine Rice
Imogen Brady
Marketing Manager
Favourite product:
Tomato & Basil Stir-in Sauce
Favourite recipe:
Homemade Veggie Pizza
Lexie Warren
Supply Chain Manager
Favourite Product:
Katsu Curry Sauce
Favourite recipe:
Chicken Katsu Curry with Cucumber Chilli Pickle
James Coulthurst
Senior Commercial Manager
Favourite Product:
Katsu Curry Sauce
Favourite recipe:
Chicken Katsu Curry with Cucumber Chilli Pickle
Nonny Barnett
Social Content and Community Executive
Favourite Product:
Spicy Arrabbiata Sauce
Favourite recipe:
Spicy Arrabbiata Gnocchi Bake with Basil Oil
Sarah Gregory
Finance Assistant
Favourite Product:
Sweet and Sour Sauce
Favourite recipe:
15-Minute Sweet & Sour Pork
All our products are:
Who we're for
We’re here for anyone who wants to enjoy great food and feel good after eating it.
- People navigating IBS or food intolerances
- Those cooking for loved ones with dietary needs
- Anyone who cares about flavour, ingredients, and how food makes them feel
Because food should bring people together - not set them apart.
Our Mission
Food that works. Food that
tastes good.
For many people living with IBS, certain ingredients can trigger uncomfortable symptoms. Onion and garlic, two of the most common building blocks of flavour, are often the first to go. Low FODMAP isn’t a trend. It’s a way of eating that helps people understand what works for their bodies and what doesn’t.
But eating this way can feel restrictive. It can mean:
Back on the Menu
Late Night
Fakeaway?
One meal everybody can enjoy
Bay’s Kitchen is about sitting down to the same bowl of pasta.
The same curry. The same comforting midweek dinner.
